Alexander Ross

Director of Software Engineering


  • Manage a team of Drupal developers who architect and build Drupal-based platforms as well as provide support to the brands of NBCUniversal.
  • Technical lead and lead Drupal dreveloper on the Publisher product used by NCB's ancilary networks.
  • Architecting a new Drupal 7 based publishing platform (read "custom Drupal distribution with several install profiles") that serves as the main digital backbone for NBCUniversal brands.
  • Integrating major third party systems including DART, Omniture, ThePlatform, RAMP, Gigya, etc.

Technical Manager

NBC Universal (Digital Works)

  • Technical lead and lead architect for the redesign and migration of from Movable Type to Drupal. Managed a team of two local and five remote developers. Also served as the technical technical liaison with third party vendors including Akamai, EachScape and Ramp
  • Lead developer on Life Goes Strong, a family of four blog sites built on a single Drupal installation.
  • Custom built several modules to connect with third-party APIs, incorporate DART ad-tags and incorporate new functionality.
  • Created a base theme & several sub-themes. All markup is W3C compliant.

Manager of Online Production

The New York Post

  • Managed the online production group responsible for front-end design, styling & markup; advertising support; editorial special sections
  • Served as technical lead on an enterprise-level Drupal-based blog site, during its entire development cycle including site architecture, module development and theming.
  • Created innovative advertising takeovers — rebranded pages or sections — often including flash animations, photo galleries, or videos
  • Built a complex takeover scheduling system as well as an automated email newsletter system using object-oriented PHP
  • Transitioned to standards compliant XHTML, AJAX based web applications, and lightweight page designs

Creative Director

  • Developed and maintained the Do Something brand
  • Supervised's transition to Drupal and helped plan each step of

    the development cycle; module development & theming

  • Prior to migrating to Drupal, designed, built and maintained a custom PHP/mySQL-based CMS for including both the front-end and back
  • Created all print materials (layout, graphic design & pre-press), including BUILD magazine (circulation 100m – 450m, 32pps) published 3 times per year

Research Assistant

Georgia Institute of Technology (LCC)

  • Designed a database for an annotated version of the film Casablanca
  • Designed a commentary and annotation tool for Casablanca using Macromedia Director

Multimedia Developer

Boston Univ. Office of Info. Tech.

  • Designed websites & SMIL file presentations
  • Provided formal instruction in software packages including Dreamweaver, Fireworks, Photoshop, Illustrator, HTML & CSS
Master of Science in Information Design
Georgia Institute of Technology
Bachelor of Arts in Communications
Boston University


  • Project Planning
  • Workflow Orginization
  • Front-end Web Design
  • Database Design
  • w3c Compliant Markup
  • 508 Compliance
  • Web Accessibility
  • SEO
  • Rapid Prototyping
  • Print Design
  • Prepress
  • Training

Languages & Frameworks

  • HTML5 & CSS3
  • PHP
  • javascript
  • jQuery
  • Drupal - Theming
  • Drupal - Module Development
  • SASS + Compass
  • XML & JSON
  • mySQL & postgreSQL

Drupal Cred


  • SublimeText
  • Coda
  • TextMate
  • Netbeans IDE
  • SVN
  • Git
  • Fireworks
  • Photoshop
  • Illustrator
  • In Design